What is Brainy Business?brainy business

That’s easy-it is the Social Media outlet for Benzil Zusman LLC. It will be used to share ideas about how doctors and hospitals can best navigate through the rapidly changing health care environment.


So, what is Benzil |Zusman LLC?

Benzil Zusman LLC is a Healthcare and Neuroscience Consulting company focusing on strategy and negotiations. Founded by two experienced, practicing neurosurgeons who have developed expertise in the business aspects of caring for our patients. We know that almost every physician and every hospital has used consultants for various projects and too often come away feeling that it was a poor investment. We challenge that experience by the way we provide authenticity and real problem solving in our consulting practice.

brainy business 2Our goal is to provide personalized consulting services that incorporate local issues, personnel, and facilities that focus on building bridges while establishing programs that benefit all involved. Our negotiation skills are another strength in which we incorporate aspects beyond the basic concerns traditionally provided by recruiters, chairs and program directors.


In the coming weeks you can expect essential informational blogs on the following topics:

  • Bending the quality curve effectively
  • Building solid bridges between hospitals and physicians
    • Why is it important?
    • Program potential
  • Strategic alliances to build trust and satisfaction
  • Strategic positioning during times of rapid change
  • Beyond standard negotiations, why you need to care
  • Managing failing positions and navigating effective change
  • Conflict management
  • Inspired leadership

We are available to individuals, groups (individual specialty, neuroscience, and multi-specialty) and hospitals. Please visit our website for more information.


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